Harley-Davidson comes to India with a bang!

Let me be quite frank, I have never been a big fan of Harley-Davidson, apart from that of the Fat Boy. But boy do these guys know how to launch themselves in to a new market!

Not only did Harley-Davidson organize some nice events for its existing customers in India and for media, last year. At the Auto Expo 2010, they announced that they will be launching not 1, not 2 but 12 of their models in India! On top of it, today comes the news of their tie-up with ICICI bank to provide finance to their perspective customers (ICICI to provide finance to Harley-Davidson customers).

Now while I do love the Japanese motorcycles, I cannot help but feel that they are just too cautious (pussy footing to be precise), when it comes to introducing their high end motorcycles in India. And while Harley-Davidson might not have their “technological edge” or even prior experience with India, they are brave enough to come here with a bang and treat their Indian customers on par with customers from other countries.

I guess this is one of the reasons, why Harley-Davidson has such a large and loyal following, hats off to Harley-Davidson!

------------------------------------------

Show Comments

No Responses Yet

Leave a Reply